Consumer Behavior: A Key to Understanding What's Going On Inside Consumer's Minds

This book serves as an introductory guide to marketing strategy. It explains how consumers' decisions are influenced by various factors, including their personal backgrounds, such as motivation, ability, and opportunities, as well as how these factors interact with their external surroundings, which include the physical environment, social environment, and marketing environment.

Throughout the book, there's a consistent reference to a key concept known as the "The Framework of Consumer Analysis," which is crucial for grasping what goes on in a consumer's mind when they encounter different brands.

The purpose of this book is to provide you with an understanding of how to guide your consumers to eventually decide to purchase the products or services you offer.

Before you download, please note:

• This e-book is a free sample meant for those who are interested in getting a general idea and the early stages of the framework used to study consumer purchasing behavior.
• I've written this book in easy-to-understand English with an engaging layout, hoping that you can absorb most, if not all, of the knowledge I've poured into this book. Therefore, if you have any questions, suggestions, or comments, please feel free to reach out to me!